[PDF] How Behavior Spreads: The Science of Complex Contagions by Damon Centola

How Behavior Spreads: The Science of Complex Contagions. Damon Centola

How-Behavior-Spreads-The.pdf
ISBN: 9780691202426 | 312 pages | 8 Mb

• How Behavior Spreads: The Science of Complex Contagions
• Damon Centola
• Page: 312
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780691202426
• Publisher: Princeton University Press

Download How Behavior Spreads: The Science of Complex Contagions

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A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

How Behavior Spreads: The Science of Complex Contagions
Complex contagions, such as movement participation, require clustered, dense, and overlapping ties to spread. In contrast, weak ties reduce  "How Behavior Spreads: The Science of Complex Contagions
Recommended Citation. Centola D.(2018). Introduction. In How Behavior Spreads: The Science of Complex Contagions. Princeton University  How behavior spreads : the science of complex - WorldCat
Get this from a library! How behavior spreads : the science of complex contagions. [Damon Centola] -- "A new, counterintuitive theory for how social networks  How Behavior Spreads: The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health. How Behavior Spreads: The Science of - Amazon.com
Amazon.com: How Behavior Spreads: The Science of Complex Contagions (Princeton Analytical Sociology Series, 3) (9780691202426): Centola, Damon:  How Behavior Spreads: The Science of Complex - Vimeo
In a new book published by Princeton University Press, Damon Centola explains that contrary to the idea that How Behavior Spreads: The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives How Behavior Spreads: The Science of Complex Contagions
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How Behavior Spreads : The Science of Complex Contagions · Back cover copy "In social networks, as in media networks, content matters--the types of behaviors  How behavior spreads: the science of complex contagions: by
Request PDF | On Aug 8, 2019, Yu Xu published How behavior spreads: the science of complex contagions: by Damon Centola, Princeton and Oxford,  How Behavior Spreads: The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often  Spreading Safe Behavior Is Complex, and Everyone Can Help
Strong social bonds help spread them. Shot of Science home page Spreading Safe Behavior Is Complex, and Everyone Can Help on how social contagion dynamics influence individual and collective health outcomes. “How behavior spreads: the science of complex contagions
Damon Centola's How Behavior Spreads (2018) tells the fascinating story of why “viral” contagions like HIV, and information about HIV, diffuse  How Behavior Spreads - The Science of Complex Contagions
Read online: A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health in.

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